Market & Communications Research (MCR) (ABN 75 057 292 207) respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (“Privacy Act”). MCR also adheres to the Privacy (Market and Social Research) Code 2021.
The information MCR collects may include name, telephone number, email address, mailing address, employment status, occupation, income, gender and age, and your opinions, attitudes, views and perceptions in relation to the organisations, brands, products, services, advertising and other communications that our research may be about.
When providing personal information you have the option of remaining anonymous or using a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may not be practicable.
Depending on the nature of the research we conduct, we may also collect sensitive information from you, including membership of trade associations, health information and ethnic origins. Sensitive information will only be collected with your prior consent and only if it is directly related to, or reasonably necessary for, the research we conduct.
MCR will generally collect your personal information directly from you in the course of you participating in our research and/or surveys. However, we may also from time to time collect personal information about you from third parties, such as our clients and commercial providers of lists of potential candidates for research. If so, we will inform you as soon as practicable of this collection and its circumstances.
We will not disclose any personally identifiable research information we collect from you unless we have your express prior consent. Otherwise, we will only report the information you provide in a form that will not personally identify you. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order. We do not have any arrangements in place that involve the hosting or storage overseas of any data we collect in our research.
You have the right to request access to any personal information we hold about you. You can request this information by contacting the Privacy Officer using the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (eg emailing or mailing it to you). A fee may be charged to cover the cost of retrieval. However, this fee will not be excessive and will only apply to the facilitation of your request. If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.
MCR will destroy, delete or de-identify your personal information as soon as practicable once it is no longer needed for the purpose for our research. However, we may in certain circumstances be required by law to retain your personal information after our research has been completed. In this case your personal information will continue to be protected in accordance with this Policy. If we destroy or delete personal information we will do so by taking reasonable steps and using up-to-date techniques and processes.
MCR will take reasonable steps to protect your personally identifiable information. We will also take reasonable steps to protect such information from loss, misuse and unauthorised access, use, modification, disclosure, alteration or destruction. However, you should keep in mind that the transmission of information over the internet is not completely secure or error-free. In particular, emails may not be secure, and you should therefore take special care in deciding what information you send to us via email.